The Amazon FBA margin for importers in 2026 comes down to four numbers: the referral fee tier your price lands in (8% or 15% in Grocery, 17% for apparel over $20), the FBA fulfillment fee for your size tier (plus a 3.5% surcharge since April 17, 2026), the duty your origin pays at the US border (10% or 12.5% on top of the normal rate for most of Latin America since July 24, 2026, 0% for USMCA-qualifying Mexican goods), and the advertising a launch needs (about 30% of sales in the first months).
One formula ties them together: target landed cost = price × (1 − referral% − returns% − Subscribe and Save% − target margin%) − FBA fee − inbound placement − storage − 3PL. For a $14.99 box of snack bars it leaves $3.15 per unit, duty included, to earn 25% before advertising. For a $39.99 leather belt, about $17.
Below: the 2026 fee tables, the duty by origin as of October 14, 2026, both examples line by line, and the advertising curve we plan around.
What does Amazon take from each sale in 2026?
Two fees hit every FBA order. The referral fee is a percentage of the total sales price (item price plus any delivery or gift-wrap charge, before tax). The FBA fulfillment fee is a flat amount per unit set by size tier, weight and price band. Amazon did not raise referral fees in 2025 or 2026; it changed FBA fees on January 15, 2026, by an average of $0.08 per unit, and added a surcharge in April. The Professional plan is $39.99 a month.
| Category (Amazon.com, as of October 14, 2026) | Referral fee | Per-item minimum |
|---|---|---|
| Grocery and Gourmet | 8% if the total sales price is $15.00 or less; 15% above $15.00 | none listed |
| Beauty, Health and Personal Care (and Baby) | 8% at $10.00 or less; 15% above $10.00 | $0.30 |
| Clothing and Accessories | 5% at $15.00 or less; 10% above $15.00 up to $20.00; 17% above $20.00 | $0.30 |
| Home and Kitchen | 15% | $0.30 |
| Sports and Outdoors | 15% | $0.30 |
| Toys and Games | 15% | $0.30 |
| Pet Products | 15% (22% for veterinary diets) | $0.30 |
| Jewelry | 20% on the portion up to $250.00; 5% above | $0.30 |
| Consumer Electronics | 8% (accessories: 15% up to $100.00, 8% above) | $0.30 |
| Everything Else | 15% | $0.30 |
The threshold categories decide your pack size: Grocery steps from 8% to 15% at $15.00, Beauty and Baby at $10.00, Clothing from 5% to 10% at $15.00 and to 17% at $20.00, always on the whole price. The fulfillment fee is the bigger line for anything heavy or cheap. The table shows the 2026 non-peak card for the $10 to $50 band, the fee with the surcharge, the holiday peak rate for October 15, 2026 to January 14, 2027, and the Low-Price FBA rate for items under $10.
| Size tier and shipping weight | 2026 base, $10 to $50 | With 3.5% surcharge | Holiday peak base, Oct 15 to Jan 14 | Low-Price FBA, under $10 |
|---|---|---|---|---|
| Small standard, 4+ to 6 oz | $3.45 | $3.57 | $3.65 | $2.56 |
| Small standard, 14+ to 16 oz | $3.96 | $4.10 | $4.18 | $2.95 |
| Large standard, 4+ to 8 oz | $3.95 | $4.09 | $4.21 | $3.13 |
| Large standard, 12+ to 16 oz | $4.60 | $4.76 | $4.89 | $3.78 |
| Large standard, 1+ to 1.25 lb | $5.04 | $5.22 | $5.34 | $4.22 |
| Large standard, 2.75+ to 3 lb | $6.67 | $6.90 | $7.08 | $5.85 |
| Large standard, 3+ to 20 lb | $6.97 + $0.08 per 4 oz over 3 lb | $7.21 + add-on, all plus 3.5% | $7.51 + $0.08 per 4 oz | $6.15 + $0.08 per 4 oz |
| Large standard apparel, 8+ to 12 oz | $4.72 | $4.89 | $5.05 | $3.90 |
| Small Bulky, up to 50 lb | $7.55 + $0.38 per lb over 1 lb | $7.81 + add-on | $8.59 + $0.38 per lb | $6.78 + $0.38 per lb |
| Large Bulky, up to 50 lb | $9.35 + $0.38 per lb over 1 lb | $9.68 + add-on | $10.39 + $0.38 per lb | $8.58 + $0.38 per lb |
Three rules sit behind the table. Small standard is up to 16 oz and 15 x 12 x 0.75 in; large standard up to 20 lb and 18 x 14 x 8 in; then Small Bulky (new in 2026) and Large Bulky. Small standard bills unit weight; every other tier bills the greater of unit and dimensional weight, so a light, boxy product pays as if it were heavy. Items under $10 get Low-Price rates averaging $0.86 less; items over $50 pay about $0.26 more.
Two 2026 additions matter. Since April 17, 2026, every FBA fulfillment fee carries a 3.5% fuel and logistics surcharge, about $0.17 per unit on average, “until further notice.” And from October 15, 2026 to January 14, 2027 the holiday peak card applies: a large standard unit of 1 to 1.25 lb goes from $5.04 to $5.34 before the surcharge, roughly $0.32 more per unit on average. Our Q4 peak fees guide covers the season.
What are the other FBA fees importers forget?
The fulfillment fee is the one everybody models. The lines below appear on the first settlement report and surprise a factory owner. Each has a 2026 rate and, usually, a way out. All as of October 14, 2026.
| Fee | 2026 rate | How an importer avoids it |
|---|---|---|
| Inbound placement service fee | Small standard $0.14 to $0.32; large standard $0.20 to $1.90 by weight (12 oz to 1.5 lb: $0.24 to $0.50); bulky $1.10 to $6.50. Charged 45 days after receipt | $0 with Amazon-optimized splits (five or more identical cartons per item). New sellers get a $400 credit if the first shipment arrives within 90 days of listing |
| Low-inventory-level fee | $0.32 to $0.89 small standard; $0.36 to $0.97 large standard to 3 lb; $0.47 to $1.11 at 3 to 20 lb; up to $2.09 bulky, per unit sold, when both 90-day and 30-day days of supply fall below 28 | Grocery is exempt; new Professional sellers for 365 days; FBA New Selection parents for 180 days; items under 20 units a week |
| Monthly storage | Standard $0.78 per cubic foot January to September, $2.40 October to December; oversize $0.56 and $1.40 | Keep weeks of cover in FBA, not the container; a utilization surcharge of $0.44 to $1.88 hits sellers past 365 days holding over 22 weeks of supply |
| Aged inventory surcharge | From 181 days: $0.50 per cubic foot (181 to 210), $1.50 (241 to 270), $5.45 (271 to 300), up to $7.90 per cubic foot or $0.35 per unit at 456+ days | Size the first container to sell through in under six months. Clothing, shoes, bags, jewelry and watches skip the 181 to 270 day tiers |
| Returns processing fee | Apparel and shoes: every returned unit ($2.04 to $2.98 large standard). Others: only returns above a category threshold (Grocery 2.9%, Beauty 5.5%, Home 8.1%), $2.36 to $3.70 per returned unit to 1.25 lb | Under 25 units shipped in a month: exempt. Secondary source; confirm in Seller Central |
| Removal or disposal | Standard $0.84 (to 0.5 lb), $1.53 (to 1 lb), $2.27 (to 2 lb), $2.89 + $1.06 per lb above; apparel, shoes, jewelry $3.12 to $14.32 | Amazon cannot ship stock abroad; removals need a US address, yours or a 3PL’s |
| FBA prep and labeling | Discontinued January 1, 2026; the $0.55 label and $0.70 polybag fees are gone | Label and bag at the factory, or budget a US prep center at about $0.40 to $1.50 per unit (typical; confirm) |
| Subscribe and Save | No program fee. You fund 0%, 5% or 10%; Amazon funds 5% on deliveries of five or more items | Do not avoid it: in the accounts we run the funding nets out around 2% of revenue |
| Coupons | $5 per coupon plus 2.5% of coupon sales, capped at $2,000 | Use them for the first 90 days, not forever |
| Vine | $0 for up to 2 units, $75 for 3 to 10, $200 for 11 to 30 per parent ASIN; charged only after the first review | Needs Brand Registry, an FBA offer and fewer than 30 reviews |
Three of these are decisions, not accidents: ship five or more identical cartons per item and the placement fee disappears; keep days of supply above 28 with our inventory forecasting guide and the low-inventory fee never triggers; label at the factory and the prep line goes to zero. Guide 4 in this series covers the container, the 3PL and AWD.
What duties and import charges apply from Latin America as of October 14, 2026?
Duty is the line that changed most in 2026 and the one a factory is least used to modeling. You pay the normal (MFN) rate for your HTS line, reduced to zero by a free trade agreement if the goods qualify, plus whatever additional duty is in force that week. Since July 24, 2026, that additional duty is the Section 301 tariff of 10% or 12.5%.
February 20, 2026: the Supreme Court struck down every tariff imposed under IEEPA, 6 to 3, and the 2025 “reciprocal” rates ended that day. February 24 to July 24, 2026: a 10% Section 122 stopgap on nearly all imports, expired at its 150-day limit. Since July 24, 2026: a Section 301 duty of 10% or 12.5%, stacked on the MFN rate, on about 60 economies.
The 10% tier: Mexico (goods that do not qualify under USMCA), Argentina, Ecuador, Guatemala, Honduras and El Salvador. The 12.5% tier: Brazil, Chile, Colombia, Peru, Costa Rica, the Dominican Republic, Uruguay and Nicaragua. USMCA-qualifying Mexican goods, about 85% of Mexico’s exports to the US, are exempt. Brazil also pays a separate 25% Section 301 duty since July 22, 2026 (coffee, beef, orange juice, fruit, nuts and tanned leather exempt), and both Brazilian duties stack: 37.5% on non-exempt goods. The Court of International Trade heard a challenge to the 10% and 12.5% duties on September 30, 2026, with no ruling reported. Treat every rate as a snapshot and have your broker confirm the line the week you price.
| Origin | Section 301 duty since July 24, 2026 | Normal rate on snack bars (HTS 1904.10.00, 1.1%) and a leather belt (4203.30.00, 2.7%) | All-in duty today: snack bars / belt | Notes |
|---|---|---|---|---|
| Mexico, USMCA-qualifying | Exempt | 0% under USMCA (“S” in the Special column) | 0% / 0% | Non-qualifying goods: 11.1% / 12.7% |
| Argentina | 10% | 1.1% / 2.7%, no FTA | 11.1% / 12.7% | Country-specific exemptions exist (Annex II, Part I) |
| Ecuador | 10% | 1.1% / 2.7%, no FTA | 11.1% / 12.7% | Country-specific exemptions (Annex II, Part M) |
| Guatemala | 10% | 0% if CAFTA-DR qualifying | 10% / 10% | Sources differ on how far the CAFTA-DR exemption from the Section 301 duty reaches; confirm |
| Honduras, El Salvador | 10% | 0% if CAFTA-DR qualifying | 10% / 10% | Same CAFTA-DR caveat |
| Colombia, Peru, Chile | 12.5% | 0% under each country’s FTA | 12.5% / 12.5% | The FTA removes the MFN rate, not the Section 301 duty |
| Costa Rica, Dominican Republic, Nicaragua | 12.5% | 0% if CAFTA-DR qualifying | 12.5% / 12.5% | Same CAFTA-DR caveat |
| Uruguay | 12.5% | 1.1% / 2.7%, no FTA | 13.6% / 15.2% | |
| Brazil | 12.5% + 25% | 1.1% / 2.7%, no FTA | 38.6% / 40.2% | If no exemption applies; finished leather goods are not on the leather exemption |
| Paraguay, Panama, Bolivia | Not named in the sources we read | 1.1% / 2.7% | 1.1% / 2.7% if so | Confirm with your broker |
The exemption annexes matter: beef, avocados, paprika, unflavored instant coffee, certain animal products, seeds, vegetable products and sugar products are exempt from the 10% and 12.5% duties, and Argentina, Ecuador and Guatemala have country-specific lists. Whether packaged snack foods under heading 1904 are on any of them we could not confirm; ask your broker.
Look the line up at hts.usitc.gov: the “General” column is the MFN rate, the “Special” column lists the free trade codes (S for USMCA, CL Chile, CO Colombia, PE Peru, P and P+ CAFTA-DR), and the Chapter 99 heading for your origin adds the Section 301 duty (9903.05.20 to 9903.05.84; Brazil’s 25% is 9903.05.01). Classification is where the money hides: bars made by swelling or roasting cereals (1904.10.00) are 1.1%, prepared foods from unroasted cereal flakes in the “other” line (1904.20.90) are 14.9%, and a protein or nut bar may fall under 2106.90. Get a broker’s classification or a binding ruling before you set the price.
Two fixed charges apply to every formal entry: the merchandise processing fee, 0.3464% of entered value with a $34.58 minimum and a $670.86 maximum per entry from October 1, 2026, and the harbor maintenance fee, 0.125% on ocean cargo only. On a container declared at $20,000 that is $69.28 plus $25.00, under $0.02 per unit across 5,000 units. Broker fees, the continuous bond and the ISF filing come on top. And forget the $800 de minimis exemption: it was suspended for all countries on August 29, 2025, and it never applied to FBA anyway, because a pallet consigned to an Amazon warehouse is a commercial entry filed by your broker. Model full duty on every unit.
Worked example A: can a $14.99 box of snack bars make money on Amazon?
Take a 12-count box of snack bars at $14.99, 1.2 lb (19.2 oz) packed, in Grocery and Gourmet. At 19.2 oz it is over the 16 oz small standard limit, so it is large standard, 1 to 1.25 lb, assuming a box small enough that unit weight governs. Every line is non-peak, with the surcharge in force since April 17, 2026, for a minimal-split shipment to one East-region location.
From $14.99 to the landed cost your factory has to hit: the snack bar waterfall
Per unit, 2026 non-peak rate card with the 3.5% surcharge, as of October 14, 2026. Red lines are Amazon’s rate card; yellow lines are Amplifyr’s planning allowances and typical figures. Solve for the blue bar.
Placement at the midpoint of the $0.24 to $0.50 minimal-split range. Returns and Subscribe and Save at about 2% each are Amplifyr’s rules of thumb for food.
The Amazon lines are rate-card facts: 8% of $14.99 is $1.20 because the price sits under the $15.00 line; $5.04 plus 3.5% is $5.22; placement is $0.24 to $0.50 for a minimal split, $0.37 at the midpoint, or $0 with Amazon-optimized splits. Together they take $6.66 to $6.92, 44% to 46% of the price, before anything else.
The next four lines are planning allowances. Returns at about 2% of revenue ($0.30) and Subscribe and Save funding at about 2% ($0.30) are Amplifyr’s rules of thumb for food. Storage is an estimate: an 8 x 6 x 3 in box is 0.083 cubic feet, $0.065 a month from January to September and $0.20 a month in the fourth quarter, so two months in FBA is about $0.20. The 3PL and prep line, $0.50 a unit for receiving, storage and forwarding with labels applied at the factory, is typical; confirm it, and add $0.40 to $1.50 a unit if the factory cannot label.
That leaves $6.90 for landed cost and profit. The formula: target landed cost = price × (1 − referral% − returns% − Subscribe and Save% − target margin%) − FBA fee − placement − storage − 3PL. In numbers: $14.99 × (1 − 0.08 − 0.02 − 0.02 − 0.25) = $9.44, minus $5.22, $0.37, $0.20 and $0.50, equals $3.15: what the box has to cost delivered to your US 3PL, with duty, MPF, HMF and drayage inside it, to earn 25% before advertising.
Now the duty. At a $4.00 declared customs value (illustrative), a Colombian, Peruvian or Chilean factory pays 12.5%, $0.50; an Argentine or Ecuadorian factory 11.1%, $0.44; a USMCA-qualifying Mexican factory $0; a Brazilian factory 38.6%, $1.54, unless the line is exempt. At $4.00 plus $0.50 of duty plus about $0.02 of MPF and HMF the landed cost is $4.52, the contribution is $2.38, 16% of price, and the 25% target needs a CIF price of about $2.80 ($3.15 from Mexico under USMCA). The fix is usually the pack, not the ad budget.
Have the product and the factory, and want to know if it pencils out on Amazon US? Ask for a feasibility read: we size the category, model your landed margin and tell you whether to launch.
Request a feasibility read →Worked example B: a $39.99 leather belt, 10 oz
General goods carry a higher referral fee and a lower fulfillment fee, and the margin problem moves from Amazon’s rate card to returns and advertising. A belt is an apparel accessory, so Clothing and Accessories applies: 17% above $20.00. If Amazon assigns it to Everything Else the fee is 15%, $6.00 instead of $6.80, so check the category on your first listing. A boxed or rolled belt is over 0.75 in thick, so it is large standard on the apparel card.
| Line (per unit, non-peak, as of October 14, 2026) | Amount | Share of price |
|---|---|---|
| Price on Amazon.com | $39.99 | 100% |
| Referral fee, Clothing and Accessories above $20.00, 17% | −$6.80 | 17.0% |
| FBA fulfillment, apparel large standard 8+ to 12 oz, $4.72 plus 3.5% | −$4.89 | 12.2% |
| Inbound placement, 12 oz or less, midpoint of $0.20 to $0.40 ($0 if Amazon-optimized) | −$0.30 | 0.8% |
| Returns processing fee at a 20% return rate, $2.19 per returned unit (secondary source) | −$0.44 | 1.1% |
| Storage, a 6 x 4 x 2 in box for two months (estimate) | −$0.07 | 0.2% |
| 3PL and prep, labeled at the factory (typical) | −$0.50 | 1.3% |
| Left for landed cost and contribution | $26.99 | 67.5% |
| Landed cost at a $9.00 declared value from Colombia, Peru or Chile: $9.00 plus 12.5% duty ($1.13) plus about $0.04 of MPF and HMF | −$10.17 | 25.4% |
| Contribution before advertising | $16.82 | 42.1% |
| Landed cost ceiling for a 25% contribution ($10.00) | $16.99 | 42.5% |
Two things change the belt’s math that never touch the snack bar. Returns: apparel and shoes pay the returns processing fee on every returned unit, no threshold; we model 20%, and a secondary source says apparel and footwear returns “often exceed 30%.” Each return also forfeits the sale and may come back unsellable, so the real cost sits well above the $0.44 fee line. Duty: from Brazil a finished belt pays 40.2% (tanned leather is exempt from the 25%, finished goods are not), $3.62 at a $9.00 value, and the contribution falls to $14.33, still 36%. The belt can carry a heavy duty; the snack bar cannot.
One packaging choice is worth $0.84 a unit: a flat-packed belt under 0.75 in thick is small standard and pays $3.91 plus surcharge, $4.05, instead of $4.89.
Why does the $15 line decide your pack size in Grocery?
Grocery and Gourmet charges 8% on a total sales price of $15.00 or less and 15% above it, on the whole price, not the increment. At $14.99 the referral fee is $1.20. At $15.01 it is $2.25. One cent of price costs $1.05 of fee, 7% of the sale, and the FBA fee does not move. That is why the right pack for a Latin American food brand usually lands at $14.99, not $15.99.
The referral fee in dollars as the price crosses $15.00 in Grocery (and $15.00 and $20.00 in Apparel)
Amazon.com referral fee rate card, as of October 14, 2026. Fee on the total sales price; FBA fees not included.
The same logic runs in Beauty, Health and Personal Care and Baby at $10.00 ($9.99 pays $0.80, $10.01 pays $1.50) and in Clothing and Accessories at $15.00 ($0.75 becomes $1.50) and $20.00 ($2.00 becomes $3.40). One cent of price, $0.70 to $1.40 of fee.
Three ways to use the line. Price the hero pack at $14.99 and take the margin from a lower cost per unit, not a higher price. If the product has to be over $15, go well over: at $19.99 the fee is $3.00, and the extra $5.00 of price keeps about $3.00 after the fee and the percentage allowances. Or go bigger: a 24-count box at $27.99 and 2.4 lb pays $4.20 of referral fee and $6.10 plus surcharge, $6.31, of fulfillment, so Amazon takes $10.51, 37.5%, versus 44% to 46% on the 12-count. Per bar, Amazon’s take falls from about $0.54 to about $0.44.
How much advertising does a launch need, and when does it fall?
Advertising is the biggest line after Amazon’s fees in year one, and the only one that falls on its own. We plan a consumable launch at about 30% TACoS (total advertising cost of sales: ad spend divided by total sales, organic included) in the first months, about 15% by month six, and 8% to 10% by month twelve, once the product has about 300 reviews and a Subscribe and Save base. That is Amplifyr’s operating rule of thumb from the launches we have run, not an Amazon figure.
The advertising curve we plan a consumable launch around: TACoS by month
Amplifyr’s operating rule of thumb. The three anchors (about 30%, about 15% by month six, 8 to 10% by month twelve) are what we plan to; the curve between them is illustrative.
Why it falls: reviews lift conversion, so the same clicks buy more sales; organic rank follows velocity, so more orders arrive without a click; and subscriptions repeat without advertising at all. The organic iced tea brand in the proof band below runs at about 10% TACoS with more than 60% of sales organic at month fifteen. For the mechanics, read how to lower TACoS without losing sales and our PPC strategy for new brands. For calibration, Jungle Scout’s ACoS benchmark (updated July 22, 2026) calls 25% to 40% average; ACoS counts ad-attributed sales only, so a 30% launch TACoS sits inside that band.
In dollars: at 30% TACoS the snack bar spends $4.50 of advertising per unit sold, more than the $3.75 of contribution it earns at target; at 9% in month twelve it spends $1.35. Year one reinvests the margin in advertising; year two is when the brand earns it.
We run this exact model, with your price, pack, origin and HTS line, as the first step of a feasibility read. Send us the product and the price you have in mind, and we tell you the landed cost it has to hit and whether to launch.
What margin should you target before you commit a container?
Our rule: 20% to 30% contribution before advertising, after every Amazon fee, returns, Subscribe and Save funding, storage, 3PL and duty. Under 20% there is no room for a 30% launch TACoS, a Q4 rate card and one bad freight quote at the same time. Above 30% you can usually launch faster. In year one the margin funds the advertising; in year two, once TACoS is under 10%, it becomes profit.
The sensitivity is what convinces most factory owners. At $14.99, every $0.50 of landed cost is 3.3 points of margin. The table runs example A from the $3.15 ceiling to the $4.52 of a Colombian box declared at $4.00, then into the peak window and the Brazilian duty.
| Landed cost per box | Contribution per box | Contribution before advertising | What it corresponds to |
|---|---|---|---|
| $3.15 | $3.75 | 25.0% | The target: a CIF price of about $2.80 at 12.5% duty, or $3.15 from Mexico under USMCA |
| $3.65 | $3.25 | 21.7% | $0.50 more: a freight surprise, a lab test spread over a short run |
| $4.15 | $2.75 | 18.3% | $1.00 more |
| $4.52 | $2.38 | 15.9% | A $4.00 CIF box from Colombia, Peru or Chile at 12.5% duty, plus MPF and HMF |
| $4.52, peak | $1.87 | 12.5% | The same box sold between October 15 and January 14: FBA $5.53 instead of $5.22, Q4 storage $0.40 for two months |
| $5.56 | $1.34 | 8.9% | The same $4.00 box from Brazil at 38.6%, if no exemption applies |
Read it from the bottom up when you negotiate: $0.50 out of the box, a pack that lands under $15.00 and an Amazon-optimized inbound plan are worth more than any advertising optimization in year one.
Food is the easier category on the small lines and the harder one on the fee. Returns run about 2% in the accounts we manage, Grocery is exempt from the low-inventory-level fee, and it has a 2.9% threshold before any returns processing fee applies. Against that, the $15.00 line and the weight of a shelf-stable product push Amazon’s take to 44% to 46% at $14.99. Two planning rules: at FBA check-in a dated product needs enough shelf life to be used up in full plus 90 days, and Amazon’s own minimums are long (270 days for beverages, 180 for cereal bars, 540 for candy), with a date printed on every unit and on the outer case; and meltables (chocolate, gummies, wax) follow a season Amazon sets each year, which in 2026 reopened FBA to cookies and coated or pectin gummies on August 31 and to chocolate and gelatin gummies on September 21, so a fourth-quarter chocolate launch is planned around those dates.
General goods pay less to Amazon and more to the customer who sends them back. Apparel and accessories pay 17% above $20.00, the returns processing fee applies to every returned unit, and return rates run many times food’s 2%; Amazon also keeps part of the referral fee on a refunded order (a secondary source puts it at 20%, up to $5 per item; confirm in Seller Central). Add a compliance line before you price: a CPSC-accepted lab test for children’s products, an FCC test for anything with a radio, FTC fiber and origin labels for textiles, each priced by the lab.
$0 to $104,528 a month in 15 months, on a heavy, low-priced consumable
An organic iced tea brand is close to the worst case for FBA arithmetic: heavy, low-priced, sold one pack at a time. Launched on Amazon.com with Amplifyr running listings, advertising, creative and inventory together, it reached $92,058 a month at month twelve and $104,528 at month fifteen, at about 10% TACoS, more than 60% of sales organic and 786 Subscribe and Save subscribers. Read the case study.
If you would rather have this run for you than by you, our guide to what an Amazon agency costs sets the market context ($2,500 to $15,000 a month for full service), and our product launch playbook sequences the first 90 days once the margin math says go.
Four steps, and each one earns the next
- Feasibility readFixed fee, credited to the launch plan. Category size and seasonality, competitor revenue estimates, pack and price architecture around Amazon’s fee thresholds, target landed cost, and a clear go or no-go.
- Launch planMarket share by competitor, SKU plan, an 18-month budget and timeline. Credited against the build when you sign.
- Launch buildFixed fee per product: account setup, titles and bullets, seven listing images, A+ Content and a Brand Store, live before your first container lands.
- Management10% of Amazon revenue under $50K a month (minimum $2,500), 7% from $50K (minimum $5,000), 5% above $100K, month to month. Includes the Helm dashboard.
Founder-run. You talk to the person who runs your account, and we take on a few brands at a time.
Frequently asked questions
How much does Amazon take from a $14.99 grocery item in 2026?
What is a good margin for Amazon FBA before advertising?
What import duty does a Latin American product pay in the US as of October 2026?
How do I calculate the landed cost I can afford for Amazon FBA?
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