Amazon advertising that pays for itself.
Amplifyr is a full-service Amazon agency that runs Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP for consumer brands. Our ex-Amazon ad specialists structure campaigns around profit — not vanity ACoS — to lower TACoS while growing total revenue. We have hit a peak 12.9× weekly ROAS and hold ~10% TACoS at scale.
Get a free account audit →What does an Amazon advertising agency actually manage?
A full-service Amazon advertising agency manages every ad type inside and outside the platform: Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and Amazon DSP. The goal is one number — profitable growth — measured as TACoS (total advertising cost of sale), not isolated campaign ACoS.
At Amplifyr, advertising is run by specialists with in-the-machine Amazon experience and is wired directly into your listings, creative, and inventory. Ads only scale profitably when the listing converts and the product is in stock — so we manage them together, not in a silo.
How do you lower TACoS without losing sales?
We lower TACoS by fixing conversion first, then trimming waste, then scaling what works. Better main images, titles, and A+ content lift conversion so every ad click is worth more — which structurally lowers ACoS before we touch a bid.
From there we run a continuous search-term and negative-keyword sweep to cut spend on terms that never convert, tighten bids by placement and dayparting, and shift budget toward the campaigns and keywords that actually drive ranked, profitable orders.
Our advertising stack
| Ad type | What it does | When we use it |
|---|---|---|
| Sponsored Products | Capture high-intent keyword demand | Always — the profit core |
| Sponsored Brands / Video | Own branded search, defend the catalog | Brand Registry enrolled |
| Sponsored Display | Retarget and conquest competitor ASINs | Defense + considered purchases |
| Amazon DSP | Programmatic display, audiences, retargeting at scale | Established brands ready to scale |
How is ad performance reported?
Every account is connected to our proprietary BI dashboard, so you see sales, ad spend, ACoS, TACoS, ROAS, rank, and margin in one live view — not a once-a-month PDF. We send a weekly open-items report and review the numbers with you on a call.
Who runs your advertising?
You work directly with Amplifyr's founder, who owns your strategy and account, and a hand-picked bench of ex-Amazon PPC, AMS and DSP specialists. No interns, no hand-offs — the people who pitch you are the people who run your ads.
Frequently asked questions
How much should I spend on Amazon ads?
Most scaling brands run advertising at roughly 8–15% of revenue (TACoS), but the right number depends on margin, launch stage, and goals. New launches spend more aggressively to win rank; established catalogs optimize toward a target TACoS. We set the target with you and manage to it.
What is the difference between ACoS and TACoS?
ACoS is ad spend divided by ad-attributed sales — it only measures the ads. TACoS is ad spend divided by total sales, including organic. TACoS is the better health metric: when advertising drives organic rank, total sales rise and TACoS falls even if ACoS holds steady.
Do you manage Amazon DSP?
Yes. We run DSP for established brands ready to scale beyond keyword advertising — programmatic display, audience targeting, and retargeting — alongside Sponsored Products, Brands, and Display.
How fast will I see results?
Wasted-spend cuts and structure fixes show up within the first few weeks. Profitable scaling and organic-rank lift compound over 2–3 months as conversion improves and campaigns mature.
Can advertising data tell us what product to launch next?
Yes. Search-term reports, branded versus non-branded demand, and competitor conquesting reveal which products and variations buyers already want. We use that data — alongside category trends and your own sales mix — to de-risk new product launches and target proven keywords from day one rather than starting cold.
Ready to get to the top shelf?
A 30-minute call and a free account audit — we’ll tell you exactly what we’d do, no strings.
Get a free account audit →