Does A+ Content increase conversion?

Yes. Amazon's own data shows Basic A+ lifts conversion roughly 5–10% and Premium A+ roughly 15–20%, by answering objections with images and structured comparisons before a shopper leaves the page.

Is Premium A+ Content free in 2026?

Premium A+ is broadly available to Brand Registry sellers in Seller Central in 2026 and unlocks interactive hotspots, video, and enhanced comparison tables. Eligibility can depend on account standing, but access is far wider than it once was.

Amazon A+ Content Best Practices for 2026 (Premium A+, Brand Story)

Q: What is not allowed in Amazon A+ Content?

Avoid price or promotions, shipping-speed claims, warranty or guarantee language, competitor brand names, and unverified claims. The two most common rejections are prohibited content and image-spec violations.

Q: What is the difference between Brand Story and A+ Content?

Brand Story is a carousel reused across all your ASINs to carry brand identity and cross-sell; A+ Content is per-product and carries specific proof. They are complementary — use both.

Short answer

Strong A+ Content lifts conversion 5–20%. In 2026 that means designing mobile-first (where most shoppers are), using Premium A+ for interactive modules and video, pairing per-product A+ with a brand-wide Brand Story, staying inside Amazon's content rules, and writing clear copy the AI shopping assistant can read.

+5–10%Conversion lift from Basic A+ Content
+15–20%Conversion lift from Premium A+
60%+Of Amazon shopping happens on mobile

What is A+ Content (and Premium A+) in 2026?

A+ Content is the enhanced image-and-text section on a product page, available to Brand Registry sellers. In 2026, Premium A+ is broadly available in Seller Central and unlocks interactive hotspot modules, video, and enhanced comparison tables — tools that push Premium A+ conversion lift to roughly 15–20% versus 5–10% for Basic.

Amazon A+ Content best practices

Lead with your strongest benefit, prove claims with imagery, and answer the objections that stop a purchase. Use a comparison module to cross-sell your own catalog and position against alternatives without naming them.

Module	Use it for	Tip
Hero / banner	Lead benefit + brand feel	Make the value clear in the first screen
Comparison table	Cross-sell & positioning	Guide shoppers to the right SKU
Interactive hotspots (Premium)	Explain features in context	Set expectations to reduce returns
Video (Premium)	Demonstrate use & build trust	Reuse the clip for Sponsored Brands Video

Design mobile-first

More than 60% of Amazon shopping happens on a phone, so design for mobile first: clear hierarchy, short sections, large legible text, and your most important argument early. Preview every module on mobile before publishing — desktop-perfect layouts often break on a small screen.

Brand Story vs. A+ Content

They're complementary. Brand Story is a separate carousel that sits above A+ and is reused across every ASIN to carry brand identity and cross-sell. A+ Content is per-product and carries the specific evidence that converts that listing. Use both: Brand Story for identity, A+ for proof.

Stay compliant (and get approved)

The two most common rejection causes are image-spec violations and prohibited content. Keep A+ free of price, promotions, shipping-speed claims, warranty language, and competitor names.

Don't put these in A+ Content

Price or discounts, shipping speed, warranty or guarantee language, competitor brand names, and unverified claims. Keep it about the product's benefits and proof — and meet Amazon's image specs on every module.

Write A+ the AI assistant can read

Amazon's AI shopping assistant reads your detail page, including A+, to decide what to recommend. Write clear, factual, structured copy — concrete use cases, materials, and specs — so the assistant can match your product to a shopper's question. See our AI shopping assistant guide.

Amazon A+ Content best practices.