★ Who We Are ★

Who We Are

Amplifyr is a full-service Amazon agency for consumer brands, and we’re brand owners ourselves. Before we ran anyone else’s account, we built and scaled our own, so we know exactly what it takes to turn a listing into a best-seller, and what it costs when an agency gets it wrong.

We’ve sat in your seat

Our own brand, Busy Co, went from $5k to $50k in monthly revenue in eight months and still runs around 85% organic five years on. That playbook, creative, listings, advertising, account health, and inventory working as one system, is exactly what we bring to every brand we take on.

Full service, all in-house

Most agencies are great at one thing and outsource the rest. We do all of it under one roof: an in-house photo and video studio, listing and keyword optimization, advertising run by an ex-Amazon specialist, account-health and compliance, inventory forecasting, and a proprietary business-intelligence dashboard that shows you the truth in real time, not a monthly slide deck.

How we think about growth

We position products for long-term category leadership, not a short-term spend spike. We start by understanding your brand, wire up measurement, implement, then review against the metrics that matter, every week, month, and quarter. It’s month-to-month, and we earn it every month.

The Team

One founder, all-in on your brand.

You work directly with the founder who runs your strategy, advertising, ops and account health, backed by a senior creative lead for photo and video. No layers, no junior account managers.

Michael Leahy

Michael Leahy

Founder & Brand Strategist

I founded Amplifyr after building and scaling my own Amazon brand. I personally run your strategy, advertising, ops and account health, the whole account, every week, and bring in our senior creative lead for photo and video. Hire Amplifyr and you get me, not a junior.

Brooklyn, NY
Natassja Ebert

Natassja Ebert

Videographer & Photographer

Our creative lead, 12+ years shooting commercial photo and video for consumer brands. Main images, lifestyle, A+ and Brand Store content that make your listings look top-shelf.

New York
Our Approach

Strategy first. Then execution.

01

Understand the Brand

Deep dive on goals, product mix, margins, variations, imagery, A+ and copy. We find the quick wins and the long plays.

02

Measure Success

Segment top and bottom ASINs, then wire up our BI dashboard for real-time sales, margin, rank, and share.

03

Implement Strategy

Run continuous A/B experiments on images, copy and A+, only statistically significant winners ship, while optimizing organic vs. ad efficiency. Every conversion gain compounds into organic rank.

04

Review & Adjust

Weekly, monthly and quarterly reviews against the metrics that matter, and we let the data choose what to launch next, using search demand and your own sales mix to de-risk new products.

Let's get your brand to the top shelf.

A free account audit, no obligation, we'll show you exactly where the growth is hiding.