About us
Who We Are
We are Amazon brand owners ourselves. Currently managing internal and external brands with 7-8 figure sales.
Two dedicated owners with hands on strategies to create best-in-category listings.
Having hired several Amazon agencies ourselves, we’ve seen where so many go wrong.
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Approach
Our Approach
Strategy first, then execution
Understand your brand from the inside out and setting up the products for long-term positioning rather than short-term growth.
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Understand the Brand
Understand brand’s specific goals and challenges. Identify areas for immediate improvement as well as areas that need development over extended periods. Here we do a deep dive into product mix, profit margin analysis, variations, imagery, A+ content, and copy.
02
Measure Success
Segmenting bottom and top performing ASINS with specific strategy for sales improvement. Utilizing our proprietary Google’s Business Intelligence tools to provide your brand with real time reporting on inventory, sales, profit margin, and more.
03
Implement Strategy
Optimize for organic growth vs. advertising efficiency. If necessary, schedule content creation to improve imagery and/or video content of high priority SKUs. Setup defensive targeting to increase cross-purchasing of the brands products.
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Review Progress
Weekly, monthly, and quarterly review core metrics with client to measure success of the current given strategy. Adjust as necessary and establish new goals for the following quarter.
Team
Meet Our Team
Small highly dedicated team with an individual approach. No interns managing your account.
Michael grew up in a small seaside town of Manchester, Massachusetts where he grew up sailing and swimming. He attended Babson college in Boston where he launched his first brand, Busy Co. Since then Michael moved to Brooklyn, New York and raised external capital to scale the brand. He has also started several Amazon-only brands as he has mastered the practices of the marketplace.
Michael Leahy
Co-Founder & Brand Strategist
Experienced entrepreneur. Founder of 7 & 8 figure Amazon brands.
Natassja is a filmmaker and photographer from Jacksonville, FL. Natassja has 12+ years in the film industry with in-depth experience of all the stages in content creation.
Natassja Ebert
Photographer & Videographer
12+ years film / photo experience media, consumer brands.
Diptak, a seasoned Amazon expert hailing from Calcutta, India, brings over a decade of invaluable experience in brand management across departments in-house at Amazon. Diptak's expertise is further enriched by his tenure with multiple US-based Amazon growth agencies. During this time, he honed his skills in mastering the success strategies of Amazon Sponsored Ads.
Comparison
Amplifyr Comparison
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- Comparable Agencies
- One Person Agency
- Internal Team
- PRODUCT LISTING CREATION
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- MANAGEMENT OF COPY, IMAGES, ETC.
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- KEYWORD RESEARCH
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- ADVERTISING
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- CUSTOMER SUPPORT
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- AMAZON INTERNAL SUPPORT
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- SOMETIMES
- IN-HOUSE CREATIVE TEAM INCLUDING VIDEO
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- RARELY
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- PRORIETARY INSIGHTS DASHBOARD
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- SOMETIMES
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- STRATEGIC ADVISORY
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- RARELY
- SOMETIMES
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- PRODUCT LAUNCH
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- SOMETIMES
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- SOMETIMES
- REVIEW MANAGEMENT
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- SOMETIMES
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- SOMETIMES
- INVENTORY FORECASTING
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- SOMETIMES
Growth Strategy
Our Growth Strategy
Maximize your performance with
Expert Amazon PPC Campaigns
Keyword Research & Optimization
Amazon Pricing Strategy
Continuous Content A/B Testing
Regular Performance Reports
FBA and Fulfillment Cost Optimization
Dashboard
Proprietary Dashboard
Leveraging enhanced tools
Utlizing Google’s Business Intelligence tools to provide clients real time reporting on inventory, sales, profit margin, and more.
Unique insight into Amazon’s category specific TAM and your brand’s share.
Competitive intelligence with live updates on their adjustments.
Partners
Working with Us
Effective communication leads to excellent execution
Slack (Daily)
Daily communication, questions, quick updates or requests
Email Updates (Weekly)
Weekly reporting, Inventory replenishment, action items
Reviews (Bi-Weekly or Monthly)
Monthly business update to review key metrics and call outs
Inventory
Our Inventory Management
Inventory Forecasting
We'll maintain a live-shared sheet with weeks-on-hand on a per SKU basis for your ops team to have clear insight into your FBA inventory health. Understock and you risk a stock-out if your product receives a sudden influx (which results in Amazon deprioritizing that ASIN). Overstock and you risk lower FBA allowances and excess fees. We'll make sure your brand is riding the perfect line down the middle.
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Inventory Forecasting
Minimizing Stockouts & Overstock Fees
Fulfillment Strategy Optimization
Analyizing Shipment Costs To Maximize Margin
Our Creative Content Strategy
Example Timeline
January
Conduct photoshoot for brand, organizing models, location, theme, and shot list.
February
Post-production complete. New imagery goes live.
April
A/B testing new content leads to 30%+ Conversion lift.
June
Higher CVR leads to increase organic visibility and top ranking.
July
Taper back ads or increase pricing during peak season to maximize profits.
CONTACT
Let's Talk
Ready to build your brand on Amazon? Schedule a free Consultation and Strategy Session with us today.
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